youcalc apps for Google AdWords

Two free youcalc analytics apps for Google AdWords have been published to the youcalc app gallery.

• Google AdWords Campaign Summary provides a pie chart overview of overall metrics on all your campaigns. Allows you to keep track of how your AdWords spending is distributed across campaigns, and monitors if your impressions and click goals are met.


• Google AdWords Top Campaigns keeps track of which campaigns have the best CPC and CTR. Also spots if your campaigns are fully utilizing your expense budget, allowing you to identify opportunities for overall improvement of campaign impact (see the app live right below).

Both apps run standalone or as gadgets inside iGoogle, where they can form a super dashboard for AdWords (see example below).

When you enter your Adwords user credential inside an app, the credentials are sent directly to the Google AdWords API - neither your login nor your AdWords data is stored on the youcalc servers.

Click here and start analyzing on your AdWords data now!

Look out for more AdWords PPC apps on here soon.

Trackle

I just started using trackle. I's a nifty service that can alert you about things happening around th web related o you in various ways. Over the coming period I will see if it can replace my rather intensive use of google alerts.

feedb

embed example

I'm writing a lng blog entry with lots of words and I want to show a widget in the middle:


And below the widget I write a lot more text to explain whats going on etc. etc.

Renewable energy analysis

Money and Politics

Today, the US Senate voted against the energy bill (S.3044 – Consumer-First Energy Act of 2008 ).

According to Reuters, “the energy package would revoke $17 billion in tax breaks extended to big oil companies like Exxon Mobil Corp and slap a 25 percent windfall profits tax on firms that don’t invest in new energy sources.” MAPLight.org’s research team revealed that oil producers gave an average of $134,821 to each of the 43 senators that voted no and an average of $37,373 to each of the 51 senators that voted yes. (See Methodology below)

The 6 Republicans that broke with their party by voting yes got an average of $64,362 from oil producers, a stark contrast to the average of $134,719 given to each of the 41 Republicans that voted no.

Two Democrats broke with their party by voting no, Majority Leader Harry Reid - (NV)* and Mary Landrieu (LA). Senator Landrieu received $304,450 from the oil producers, while Reid received $38,350. Landrieu’s total is the second highest received by Senate Democrats (after Clinton), and the 6th highest overall.

Clinton, Obama and McCain did not vote on the bill

Performance Management

Performance management beginning (or maybe I'm slow) to get a lot of attention. Lots of new startups are entering the space and all the BI players have changed their messaging around.

Enterprise Mashups

It looks like Enterprise Mashup is catching on. Yahoo with their pipes, IBM with QEDWiki and twinsoft are all startring to push this form of technology along with the folks at my old company Kapow Technologies.