Thursday, February 12, 2009

youcalc apps for Google AdWords


Two free youcalc analytics apps for Google AdWords have been published to the youcalc app gallery.



  • Google AdWords Campaign Summary provides a pie chart overview of overall metrics on all your campaigns. Allows you to keep track of how your AdWords spending is distributed across campaigns, and monitors if your impressions and click goals are met.

  • Google AdWords Top Campaigns keeps track of which campaigns have the best CPC and CTR. Also spots if your campaigns are fully utilizing your expense budget, allowing you to identify opportunities for overall improvement of campaign impact (see the app live right below).



Both apps run standalone or as gadgets inside iGoogle, where they can form a super dashboard for AdWords (see example below).



When you enter your Adwords user credential inside an app, the credentials are sent directly to the Google AdWords API - neither your login nor your AdWords data is stored on the youcalc servers.



Click here and start analyzing on your AdWords data now!



Look out for more AdWords PPC apps on here soon.

Trackle

I just started using trackle. I's a nifty service that can alert you about things happening around th web related o you in various ways. Over the coming period I will see if it can replace my rather intensive use of google alerts.